TTB launches themed tourism campaigns, travel guide to woo Indian

Themed tourism campaigns poised to promote Taiwan's cuisine, sights and a family friendly safe environment

The global COVID-19 pandemic has not been effectively controlled yet. In order to block the spread of the pandemic, countries continue to restrict international travel or compulsory quarantine, which has caused a huge impact on the tourism industry. In process of minimizing the aftereffects of this pandemic, the Taiwan Tourism Bureau too faces several COVID-19 restrictions.
However, Taiwan Tourism Bureau (TTB) anticipates an amazing opportunity to cultivate business openings in the outbound tourism market after the COVID-19 pandemic. TTB hope to combine Taiwan’s global recognition in pandemic prevention and continue to convey the message that Taiwan is the preferred destination for travel once the pandemic has cleared.
In order to keep up with the travel preferences of the people of India, the Taiwan Tourism Bureau specially cooperated with local professional consultants of the country. After nearly a year of online conferences to discuss and edit, the new ‘A Travel Guide to Taiwan’ travel brochure and three themed travel brochures were officially launched recently. It will be officially unveiled before the beginning of the spring of 2021.
The Singapore Office of the Taiwan Tourism Bureau stated that due to the great potential of large-scale corporate incentive travel (MICE) in the Indian market, the travel brochure contains all the information needed for corporate incentive travel.
The content includes a large collection of Indian restaurants from all over Taiwan. Sightseeing information including night life attractions for all ages, shopping, and leisure attractions are included, and 4 days and 3 nights tours are launched for travelers; in addition, three themed travel brochures are planned separately for culture, shopping and food, and various tourism highlights and the travel brochure is presented in A5 size version, which is convenient for passengers to carry and browse.
In order to facilitate the Indian industry and the public to grasp the unique tourism information of Taiwan the current ‘A Travel Guide to Taiwan’ travel manual and three themed travel brochures, the latest files have been uploaded to the Taiwan Tourism Bureau cloud website, so that everyone can easily.
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