It’s wonderful to testify that our approach to promote wine tourism from India to Portugal is accurate, says Claudia Matias, Director of Visit Portugal in India while speaking at Prowine Exhibition in Mumbai.
“The interest the trade partners demonstrated given that wine tourism in India is still a niche and premium sector, the industry’s response has been excellent, and we are extremely grateful for that. It shows that the Indian traveller profile is changing and diversified. Portugal was the second wine tourism destination worldwide, after Italy,” says Claudia.
“In the upcoming year, we intend to take promote more wine tourism initiatives in India supported by our wine tourism platform,” she added.
Visit Portugal participated at Prowine Exhibition in Mumbai where 12 of the best wineries from Portugal took part in the event as a representing Wines of Portugal and The Confederation of Portuguese Farmers.
B2B meetings between the Director of Visit Portugal in India and the trade partners were also organised to increase awareness about Portugal as a wine and leisure destination. The country was highlighted as the only destination associating wine and wine tourism at Portugal pavilion, which featured some of the country’s incredible wines.
The event was graced by the presence of H.E. Carlos Pereira Marques, Portuguese Ambassador to India. While speaking on the occasion, Marques said, ‘’India is a significant and valuable source market for us. It’s a growing market and it’s great to see the diversity of travellers that India have. We intend to do more initiatives in India in the upcoming year to promote the country’s beauty among our trade partners. We anticipate seeing significant numbers of Indian tourists in the coming future.”
Visit Portugal also invited a select number of high-end, niche and important trade partners to the Portugal pavilion in order to introduce them to the unique Portuguese wine varieties and offer them the opportunity to interact directly with wineries.
Apart from wine tourism, Portugal has also a haven for other types of travel, making it the perfect destination for tourists of all ages and interests. In 2021, Portugal also ranked second after Italy in terms of international tourism.
