Minor Hotels has announced the signing of a management agreement with Phuket Boat Lagoon Co. Ltd to rebrand the existing Boat Lagoon Resort in Phuket to NH Boat Lagoon Phuket Resort, marking the arrival of NH Hotels to Thailand and the brand’s Asia debut recently.
The official signing was presided over by William E Heinecke, Founder and Chairman of Minor International, owning company of Minor Hotels. The rebranding process will be completed in phases.
NH Hotels, positioned as an upscale brand,promises a trustworthy guest experience by offering brilliant basics with heartfelt service across an existing portfolio of over 330 hotels in 30 countries across Europe and the Americas.
NH Hotel Group, which also includes the premium boutique NH Collection brand and premium lifestyle nhow brand,was acquired by Minor Hotels in 2018 and integrated into Minor Hotels’ corporate portfolio.
William E Heinecke, Chairman and Founder of Minor International, commented, “We are delighted to partner with Phuket Boat Lagoon Co. Ltd., for the launch of our first NH Hotel in Asia. It is a great pleasure to work with like minded partners who are also committed to developing and enhancing the tourism sector in the region.”
Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels, commented, “We are pleased to announce our strategic partnership with Phuket Boat Lagoon Co. Ltdto bring the NH brand to Thailand and establish the property as the brand’s launchpad in the Asian market. We look forward to working together to further positionthe property as a key leisure and MICE destination in Phuket, as well as driving the high-potential long-stay segment.”
Khun Boon Yongsakul, Managing Director of Phuket Boat Lagoon Co. Ltd. commented, “With a positioning towards family, long-stay and MICE segments, we think that theNH brand with its focus on value and service excellenceis the right fit for the market.”
The NH Boat Lagoon Phuket Resort will be located on the east coast of Phuket, in the heart of the well-known Boat Lagoon, Phuket’s first full-service marina, making it an attractive destination for leisure travellers and families seeking to explore Phuket’s cultural and shopping activities.
The 271-key property will feature a mix of rooms and serviced apartments, an all-day dining restaurant, lobby café, swimming pool with a bar, gym, tennis court and a kids’ club. The resort will also cater to the MICE market, offering extensive meeting and event facilities, including a 1,000-square-metre marqueeor large events, a business centre and ample on-site parking.
