By adopting the new normal amid COVID-19 pandemic FICCI & Google have designed an online educational ‘Travel MSME Knowledge Series’ especially for the MSMEs in the sector. The four-day Knowledge Series commenced on August 7th is being organised on every Friday at 4-5 PM. The remaining business sessions of the series will be organised on August 21st & 28th whereas the last two sessions held on August 7th & 8th registered a large number of participants from across the country.
The ongoing Series will help the travel MSME offline players to adopt technology and use the power of the internet to minimise the disruption in a digital-first world. The training will be provided free by experts from Google and will be telecast live on YouTube for registered delegates.
The Series is focusing on the various aspects of leveraging cloud and technology to build a scalable digital business and enhance customer experience. It will also discuss on evolving consumer trends in light of COVID-19 and what they mean for travel businesses. The educational series will also cover the best UI/UX practices to enhance user experiences on mobile websites and many more.
FICCI will provide the Information Technology (IT) infrastructure and online delivery platform for the series and Google will provide the content and trainers for the program. The partnership is envisaged to create an avenue for Travel professionals to create innovative ways and digitally market their products and reach out to their existing and potential customers.
Dilip Chenoy, Secretary General, FICCI said, “The Travel MSMEs are vital contributors to the Travel & Tourism Industry of India. The COVID-19 has forced changes in operating procedures for all kind of businesses across the globe and the travel industry is no exception to it, hence any support to this large set of travel entrepreneurs will not only help them navigate the uncertainties better but also help them in creating demand and boost confidence among tourists.”
Rupinder Brar, Additional Director General, Ministry of Tourism inaugurated the maiden edition of the series. The objective of the Series is to educate the travel MSMEs on how to use the power of digital to navigate these uncertain times.
