Bird Group, one of India’s most diversified business conglomerates, unveils a new brand identity, a quiet but considered milestone that marks more than five decades of growth and sets the momentum for decades to come.
Founded in 1971, Bird Group today spans six business verticals: Information Technology, Travel & Aviation Services, Hospitality, Automotive, Retail and Education. Its footprint extends across the Indian subcontinent, the Middle East and the United Kingdom.
The new identity marks a moment of reflection and recommitment to the values that have guided Bird Group since its founding, and to the opportunities that lie ahead.
Alongside the new identity, Bird Group has restated its mission and the brand manifesto that guides its people across every vertical and every geography. The Mission reads: “We seek new heights to elevate our customer experience and deliver with excellence and innovation in every field that we operate. To always seek, is to forever soar.”
The Brand Manifesto, shared by Radha Bhatia, Chairperson, reflects the instinct that has always driven the Group’s growth: “For many, success comes from mastering their field. For us, true success comes from looking beyond it. At Bird Group, opportunity drives us, in all its forms, more than competition or a place at centre stage ever could. Every venture we take is built on integrity and intention. We bring innovation to every sector we operate in, raising its standards both for our clients today, and for the clients we’ll evolve to serve tomorrow. We match our ambition with rigour, our experimentation with expertise, our diversification with consideration. It’s a way of approaching business that unites every vertical, and every individual in the Bird family. From aviation to hospitality to retail to education to tech and beyond. It’s why we’ve grown for more than 50 years, and why we’ll continue growing for 50 more. To always seek, is to forever soar.”
On this occasion, she said, said, “I have always believed that taking one step at a time, with fearlessness and our eyes fixed firmly on the future, we can build legacies that go beyond personal growth, legacies that shape an industry, and in time, a nation. This new identity carries forward the same values, the same purpose, the same commitment to the people and partners who have grown alongside us. We build slowly and correctly. What we build today is strong, resilient and ready for tomorrow.”
Gaurav Bhatia, Executive Director, Bird Group, said, “Every client, every partner, every guest who has been part of Bird’s journey has helped shape what we are today. We carry that responsibility with pride. As we step forward with a renewed identity, we do so with deep gratitude for the trust that has been placed in us over decades, and with a clear commitment to honour that trust and advance into the future with direction and purpose.”
The new Bird Group identity will be seen across the Group’s network: at airports where Bird provides ground handling services, across Roseate hotels in India and the United Kingdom, and in its offices, dining outlets and automotive showrooms. The rebranding is accompanied by a refreshed digital presence across the verticals, offering a sharper, more connected experience for partners, clients and guests.
