Expo 2020 Dubai’s official Beverage & Snack Partner PepsiCo, through its sports drink Gatorade, is bringing one of the greatest athletes of all time and the Gatorade ambassador, Usain Bolt, to the once in a five-year event. The initiative is aimed at promoting healthy lifestyles which are inclusive and sports and wellness is accessible to all.
Eleven-time world champion, 8-time Olympic gold medalist and holder of multiple world records, Usain Bolt will participate in a public 1.45 km Family Run on Saturday, 13th November, to raise funds for Al Noor Rehabilitation & Welfare Association for People of Determination. Usain Bolt will lace up his sneakers and headline the Run, inspiring everyone who lives an active lifestyle to join him in this run for good.
“Through Expo 2020 Dubai, PepsiCo is driving positive change and sparking joy to create unforgettable moments. We believe in the vital role that people of determination play in our community and recognize the importance of them receiving the rehabilitation and training as well as the support required to allow them to become strong assets in building a better future. We are proud to work with the Sports Hub and Usain Bolt to raise money to enable Al Noor to continue doing so much good for students of determination,” said Aamer Sheikh, President and General Manager, MENA and Pakistan.
Sholto Douglas-Home, Chief Marketing, Communication and Sales Officer for Expo 2020 Dubai, said: “We are thrilled by the opportunity for Usain Bolt, alongside our partners at PepsiCo and Gatorade, to help bring focus to one of Expo 2020’s central themes – to inspire people to embrace, on a daily basis, the importance and value of fitness, health and well being in their lives.”
The Family Run is open to the public of all ages and abilities, and you will need to pre-registration to save your space at the start line. It is free of charge to join but all participants are encouraged to donate to Al Noor Rehabilitation & Welfare Association for People of Determination to continue the important work supporting educational programs to build a brighter future.
