Sarovar Hotels and Resorts signs a new project in Ethiopia – a 222 keys luxury hotel

Yeha Hotel (Sarovar Premiere) would be a luxury property in Axum, Ethiopia

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Ajay K. Bakaya, Managing Director, Sarovar Hotels
Sarovar Hotels & Resorts – a leading hotel management company and one of the fastest growing chains of hotels in India is focused on strategic expansion throughout India and Africa.
As the latest development Sarovar Hotels has announced the signing of its latest project in Africa, Yeha Hotel (Sarovar Premiere) – a luxury property in Axum, Ethiopia. This move signifies Sarovar’s focus on Africa and the latest addition to its existing portfolio of properties in Ethiopia, Kenya, Tanzania and Zambia. Some of the openings this year include hotels in Jaisalmer, Gorakhpur, Dehradun, Katra, Lusaka and Dar Es Salaam.
Elaborating on the initiative, Ajay K. Bakaya, Managing Director, Sarovar Hotels Pvt. Ltd, said: “We are excited to have signed a hotel in Axum – a city of strong religious significance to millions of traveller. It is an important addition to our rapidly growing footprint in Africa and reflects the strong traction the brand is gaining in the region. We see great growth potential in this market with high demand and this development makes a momentous step in our growth and expansion strategy in the overseas market.”
Yeha Hotel will be a modern, luxurious development with a revolving restaurant and bar. It will also have the latest amenities in conferencing and meeting, a swimming pool, water amusement park and a kid’s playground. In the first phase it will launch with 78 keys in October 2019, with plan to expand to 222 keys by 2021.
Once the residing city of Queen of Sheba; Axum is now a tourist town and religious centre best known for its obelisks which are more than 2000 years old and many ancient churches. Nestled in the foothills of the historical Adwa Mountains, Axum is a city steeped in history and antiquities. Travellers would love to visit the ancient city of Axum, a UNESCO heritage site, where it is believed the true Arc of the Covenant is hidden.
Sarovar Hotels is part of Louvre Hotels Group, a major player in the global hospitality industry, with a portfolio that now includes 2,500 hotels in 52 countries. Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 5th largest hospitality group in the world.
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