In order to expand the destination’s reach through various digital platforms, TAT associated with leading travel community, Tripoto, to promote different emerging routes of Thailand through well known travel influencers and the portal. As a part of the association, Tripoto short listed three travel bloggers from Delhi and Mumbai who visited Thailand and explored different regions individually.
In addition to the bloggers, Tripoto maximized the outreach of the activity by actively promoting the content on Tripoto’s website as well as social media platforms. The association was instrumental in promoting different shades of Thailand among the digitally savvy travelers through strategic promotions.
Elaborating on the development, Cholada Siddhivarn, Director, Tourism Authority of Thailand, Mumbai, said: “Although many young Indian travellers visit Thailand, not all of them are aware of its newly added routes and off beat destinations, which are less explored. Tripoto is one of the most popular travel platforms among evolving Indian travellers and travel enthusiasts. Thus, we are positive that the partnership will assist us in promoting the different shades of Thailand and further increase arrivals in these emerging destinations.”
Commenting on the collaboration, Anirudh Gupta, CEO, Tripoto, said, “There is no better way to promote a destination than through authentic and relatable storytelling. Tripoto is the largest active community of traveler with more than million traveler consuming and sharing travel content monthly.
“In this collaboration with the Tourism Authority of Thailand, we have used the power of our community travelers and their unique style of travel storytelling and our huge distribution to reach out to the millennial audience. We are truly delighted and thankful to have partnered with the Tourism Authority of Thailand in the successful execution of the campaign and sharing beautiful vistas of this country amongst our country,” he added.
