In order to inspire travellers across India which is the Airline’s single largest source market and also to reassure that Sri Lanka is welcoming and safe, the Airline took this initiative whereby inviting the tourists arriving in Sri Lanka to make the most of this much sought-after tourist paradise – with high exchange rates and great travel offers.
SriLankan hosted top travel agents and elite sports influencers from India to watch the first match of the test series between Sri Lanka and Australia.
The visit also served an opportunity to the influencers and agents to witness normalcy in the country and how inbound tourism is flourishing across the island.
SriLankan Airlines, Chief Executive Officer, Richard Nuttall met the group and said, “We believe that Sri Lanka holds a timeless appeal to the discerning Indian traveller; whether you are travelling solo or with family; or whether you are a seasoned repeater or a first-timer.”
“During these challenging times, I firmly believe that the India market will be largely helpful in our bounce back efforts. I am confident that our long-standing affinity with the Indian travel trade partners will pave the way for fruitful results in the days to come,” added Nuttall.
Ever since the easing of travel restrictions following the global pandemic, SriLankan Airlines has steered an extensive content creator campaign #NamastefromSriLanka, in order to build advocacy and familiarity to the brand SriLankan Airlines and destination Sri Lanka.
Pradnya Naik, Head of FIT Products, Contracting, Cruises & Trade Relations, Kesari Tours said, “All my worries vanished post visiting this gorgeous country. Sri Lanka is open for travel and rest assured you will be in safe hands.”
“We felt so comfortable and very safe. We will definitely recommend SriLankan Airlines to our customers and to our friends who are also planning trips out of India,” said Vikas Kashyap of Yatra.com while sharing his experience.
Nashpreet Singh, Sports blogger said that despite all what the country is going through, it is perfect for tourists. Adding to the same lines, Suhail Chandhok another Sport Blogger said that at a time filled with so much uncertainty and media chatter back in India, it was amazing to experience first-hand that the spirit and warmth of Sri Lanka was still very much intact.
SriLankan Airlines, Head of Marketing Saminda Perera said, “Our intension has been to portray Sri Lanka as a safe and secure destination to the travellers from our closest neighbour, and to re-emphasize that the timeless charm of the destination remains intact despite what one sees or hears about the country on media which is mostly exaggerated.”
Hospitality Partners, Cinnamon Grand Colombo, Radisson Blu Resort Galle, Cinnamon Bentota Beach, Cinnamon Lakeside Colombo and Malabar Hills Weligama extended their state-of-the-art hospitality to the visiting agents. Walkers Tours closely worked with the Airline to curate the itineraries, seamless ground arrangements including hotel transfers.
