In order to spread the message across the industry that Sri Lanka is not only one of the most beautiful countries, but is also safe and secure and ready to receive travellers from India while adhering to all the necessary health and safety guidelines.
Furthermore, the Department of Tourism will continue to expand its bilateral and cultural ties with its Indian counterparts by venturing into a series of roadshows in key Indian cities from 26th to 30th September 2022.
A delegation of over 50 local travel agencies and hotels will be participating at this event, with the delegation being led by the Hon. Harin Fernando, Minister of Tourism accompanied by Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau and Thisum Jayasuriya, Chairman Sri Lanka Conventions Bureau. Many industry stakeholders have supported this endeavour including SriLankan Airlines and Mastercard.
Each roadshow will include B2B Sessions facilitating numerous discussions followed by an Evening Networking event which will also help to improve business partnerships.
A touch of glamour will be added to these events with the participation of celebrities such as Sanath Jayasuriya, where dance & entertainment will be included at each event, to give the audience an amazing experience and also a glimpse of the Sri Lankan culture. The dancing troupe will showcase their talent at the event.
During the Roadshows, Hon. Minister of Tourism is expected to meet several high-profile Business Leaders, Tourism Stake Holders and Corporates while engaging in several media interviews with leading Indian media houses.
The main purpose of hosting these roadshows is to promote Sri Lanka as an attractive tourism destination across India, as it is one of Sri Lanka’s key source markets and has been extremely supportive in Sri Lanka regaining lost momentum both post pandemic and the recent economic downturn.
Sri Lanka is witnessing a considerable increase in tourist arrivals with India leading the way and securing the number one position. India has generated over 80,000 tourist arrivals to the country so far and it is expected to double these numbers by 2023
