Marriott launches pioneering F&B campaign featuring Kareena 

Marriott International announces the launch of its pioneering food and beverage campaign ‘Toh Aaj Jana Kahan Hai ?’, a first-of-its-kind, tech-integrated dining experience campaign in South Asia.

Anchored by iconic Bollywood star, Kareena Kapoor Khan, this campaign promises to redefine how diners discover and engage with culinary experiences across Marriott’s hotels in the region.

At the intersection of technology, storytelling, and hospitality, the campaign’s whimsical, Bebo-themed brand films position Marriott’s diverse restaurants and lounges across India as more than just diners—they become stages for memorable, immersive experiences.

Running from July to September 2025, the campaign aims to enhance guest engagement and establish Marriott hotels as must-visit culinary destinations for both loyal patrons and new audiences.

At the heart of the campaign is a video series featuring Kareena Kapoor Khan, who brings her timeless charisma and influence to spotlight the depth and diversity of Marriott’s dining portfolio—from elegant brunches to specialty cuisine-led evenings.

The campaign taps into the one question on everyone’s mind as they plan a meal out: “Toh Aaj Jana Kahan Hai?” Whether it’s brunch with friends, a date night, or a spontaneous celebration, the answer lies within the Marriott experience.

Khushnooma Kapadia, Vice President – Marketing, South Asia at Marriott International, remarks, “At Marriott, we believe the future of F&B lies in combining tech innovation with the sensory experience of dining out. With our latest campaign “Toh, Aaj Jaana Kahan Hai?” launched across key cities in India, we are tapping into that cultural nuance using advanced mechanisms to ensure that when the customer is looking for us there is easy online access and targeted information enabling him. The endeavor is to cut out the search journey and facilitate faster reservations.

“We chose Kareena Kapoor to be the face because she is authentic, has a very strong connect with food and has the perfect mix of glamor and relatability,” added Khushnooma.