Infinity des Lumières – the ultimate immersive digital art experience in the Middle East, and the biggest digital art venue in the GCC region located in Dubai, has appointed leading DMC Think Strawberries as its representative in India.
The company has been awarded the mandate of a strategic partner and will be responsible for implementing Sales in the India market.
Offering immersive multi-sensory experiences, Infinity des Lumières establishes itself as a space for innovation where a fresh, tech-driven approach attracts a diverse and engaged audience.
Spread over 2,700 sqm in The Dubai Mall, the venue brings iconic and contemporary art to life through 130 projectors, 58 speakers and incredible 3,000 HD digital moving images.
Speaking on the appointment, Maria Reith, Business Development Director, Infinity des Lumières, said, “Infinity des Lumières is excited about expanding its reach to Indian market in 2022 and our partnership with Think Strawberries plays a key role in this approach. We trust the expertise of Think Strawberries in creating the awareness about Infinity des Lumières’ signature immersive art experience amongst the travel stakeholders based in India.”
Commenting on the development, Munnmunn Marwah, COO, Think Strawberries, said, “The new age traveller is particularly inclined towards unique experiences and we are excited to showcase a product as distinctive as Infinity des Lumières in the Indian market. The core strength of Think Strawberries is in offering cutting edge sales solutions and we are looking forward to driving this leading innovative cultural platform’s unique selling propositions in India.”
With 130 projectors and 58 speakers, in an impressive, 2,700 sq. meter venue within The Dubai Mall, it brings to life iconic and contemporary art through 3,000 HD digital moving images. Its digital facade is the largest within the Dubai Mall – a magnificent art projection with a total display area of 200 sqm, while its Boutique is an experience in its own right, accessible directly from the mall and open to everyone.
