Taiwan Tourism Administration (TTA) following proper government procurement procedures, has awarded Blink Brand Solutions the contract to continue serving Taiwan’s tourism interests in India for the second consecutive year.
Under the exclusive partnership agreement Blink will serve TTA as its official tourism representative office in India. The appointment gives TTA India office, the crucial mandate to design, plan and execute various marketing and promotional activities, including media outreach, in order to develop the Indian outbound travel market for Taiwan as well as help boost the country’s awareness and visibility as a tourism destination in India.
Commenting on latest development, Paul Shih, Director of TTA’s Singapore Office, said: “Continuation of our strategic partnership shows our immense faith in the Indian market and the unique ability of TTA India to deliver results for Taiwan. We will continue to roll out some pioneering market-focussed initiatives that closely engages with our travel industry partners in India and lead Taiwan’s efforts in India to create great vibes and visibility about our destination’s unique locations, unrivalled value and extraordinary holiday experiences.”
Speaking on further developments, Shih said: “Taiwan boasts of unsurpassed destination strength, whether it is its diverse luxury travel experiences, niches like incentives, adventure, Golf tourism or LGBTQ friendly inclusivity. We are keen to showcase this myriad ‘Waves of Wonder’ in India.”
Hailing the development as a ‘significant growth strategy in order to create incremental value’ Shih further added: “TTA remains a committed partner of Indian outbound trade and we are eager to listen to their feedback and suggestions in order to create greater value for both of our respective interests.”
“As part of its widening marketing efforts in India and aligned to its global promotion campaign ‘Taiwan – Waves of Wonder’, TTA is also expanding its product offerings and market outreach this year,” he concludes.
