Tourise – The summit will convene visionaries from government, business, invest, tourism & technology communities to deliver high impact initiatives and transformative deals that will reset the industry and build a tourism sector that is sustainable, equitable and future-focused.
Physically exclusive and digitally inclusive, Tourise will ensure broad global participation while providing targeted access to visionaries shaping the future of global tourism. Following the summit, Tourise will extend as a year-round platform where bold ideas become real world solution.
Mission
Tourise exists to shape the future of tourism- bringing together policy makers, business leaders, innovators, investors, and the public to drive bold ideas and unlock investment. As the first platform uniting public and private players across sectors, Tourise turns vision into action and lays the foundation for the next 50 yrars of global tourism.
Vision
Tourise will be the world’s premier platform for refining and building a new horizon for global tourism.
His Excellency Ahmed Al-Khateeb is the Minister of Tourism of the Kingdom of Saudi Arabia. As Saudi Arabia’s first Minister of Tourism, he is responsible for opening the Kingdom to international tourism and realizing the sector’s full social and economic potential.
Opening Keynote
“Global leaders, visionaries, and changemakers gather to inaugurate TOURISE 2025, setting the stage for three days of bold ideas and transformative dialogue. With tourism entering an era of unprecedented opportunity, this ceremony calls on the sector to reimagine its role in shaping a thriving future for all. How can collective ambition be channeled into meaningful action? said H. E. Ahmed Al-Khateeb, Minister of Tourism, Saudi Arabia & Chairman, TOURISE & Chairman, TOURISE Advisory Board
