Having registered a remarkable growth after re-entering in Indian market, the Taiwan Tourism Administration (TTA) is at the verge of unveiling a market-specific Digital OOH (Out of Home) campaign aimed at the strategic targeting of corporate houses in India’s financial capital – Mumbai.
Being rolled out at some of the most sought-after Corporate and Business hubs of Mumbai like the Technopolis Knowledge Park, 349 Business Point, Platina Business Tower, Trade Centre BKC, and many other such landmarks, the initiatives is aimed at helping enhance the visibility and allure of country’s tourism offerings and showcase Taiwan as leisure and MICE destination right before one of the biggest travel seasons in India.
The campaign will help bring the destination visibility to tens of thousands of leading Indian corporates and businesses and their decision-makers for corporate travels, MICE and business trips and millions of HNI executives, professionals and visitors, during the four-week-long campaign period.
Speaking of the initiatives, Paul Shih, Director – Singapore Office, TTA, said, “Taiwan Tourism entered into Indian market after the pandemic with full thrust to entice the Indian MICE industry and large events. With the DOOH campaign in Mumbai, we are thrilled to embark on a journey of promoting Taiwan in the incredible market of India. Our goal is to showcase the unique experiences and our potential to host MICE movements from India.”
In the very first year since it re-entered the Indian market in January 2024, Taiwan recorded 38,158 Indian visitors, registering a strong 20.81% growth last year from a market that overall grew at just about 8.5% in overseas travel.
