Following a year of active destination marketing campaigns and strong growth, the Taiwan Tourism Administration (TTA), the official tourism agency of Taiwan, has reaffirmed its commitment to the growing Indian outbound travel market.
Taiwan Tourism Administration (TTA) since its post-pandemic re-entry in the Indian market in January 2024, has been able to successfully position Taiwan as one of the fastest growing tourism destinations out of India.
As an outcome, from country’s perspective, an impressive number of 38,158 Indians visited Taiwan last year, resulting in a strong 20.81% growth in 2024. Furthermore, the island nation has reported 22.01% year-on-year growth for the January-June 2025 period totalling 22,687 Indian visitors.
Putting TTA’s vision for the Indian market into perspective, Paul Shih, Director of TTA’s Singapore Office, said, “As Taiwan’s official tourism agency, TTA remains committed to promoting the country to Indian travellers. Personally, I have immense faith in the burgeoning Indian outbound travel market and that is also amply evident in the growth that Taiwan registered in tourist arrivals from India last year.
“TTA’s market development efforts in India have been well rewarded by Indian travellers. Taiwan registered nearly 2.5 times more growth than the overall growth of around 8.44% that Indian outbound travel registered for 2024. We remain bullish about the Indian market,” he added.
TTA has signed an exclusive partnership agreement in order to build upon last year’s robust growth and maintain the strategic growth momentum in India through enhanced marketing, trade outreach, promotion and public relation exercises here.
