At a time when most of the countries world across are endeavouring to achieve their pre-pandemic level of tourism business, the utmost important companies playing crucial role in promoting travel to Russia have come together with another initiative to strengthen the MICE industry and achieve the remarkable growth in this segment.
Taking a step forward in this direction, Salvia Promoters – the official partner of the Committee of Tourism Development of Saint Petersburg and a brand synonyms with Russia in India, which is always at the forefront in promoting tourism, MICE & Visa facilitation, has signed an agreement with Russian Union of Exhibitions and Fairs (RUEF), where the representative parties have agreed to establish the International MICE Industry Consortium (IMC) in the respective countries.
The agreement was signed between S.G. Voronkov, President of the Russian Union of Exhibitions and Fairs and Zoya Chaudhary, Director of Salvia Promoters Private Limited in the august presence of the large number of industry stakeholders.
The main objective of the Consortium is to organise and implement mutually beneficial joint initiatives aimed at strengthening international relations in MICE sphere, as well as to develop and support congress and exhibition activities and events industry in Russia and India.
“This latest initiative marks the another feather in Salvia’s cap and also symbolises stronger bonds between both the nations for further cooperation in the sector of business tourism,” says Zoya Chaudhary, while speaking on the importance of this agreement.
Salvia Promoter is well renowned for one point solution, and aggressively promoting Russia in the Indian market since the past 20 years. The company plays utmost important role in promoting ‘Winter in Russia’ and St. Petersburg as a year-round destination.
Whereas, Russian Union of Exhibitions and Fairs (RUFF) is an association of the leading Russian exhibition centers, exhibition organisers and trade show related companies, as well as exhibition industry representatives. The association plays crucial role in promotion of domestic products and services to domestic and external markets.
