Georgia is fast emerging as one of the most sought-after destinations for Indian travellers, witnessing remarkable growth in arrivals and strengthening its position on the global tourism map. With its unique blend of four-season experiences, rich cultural heritage, cinematic appeal, and world-renowned hospitality, Georgia is capturing the imagination of Indian tourists like never before.
In 2024, Georgia welcomed 124,000 visitors from India. In the first six months of 2025 alone, arrivals from India grew by 40% compared to the same period last year.
Speaking on this achievement, Vakhtang Jaoshvili, Ambassador Extraordinary and Plenipotentiary of Georgia to the Republic of India, said: “I would also like to acknowledge the outstanding efforts of the Georgian National Tourism Administration and Think Strawberries, our representatives in India, whose dedicated work has played a vital role in strengthening Georgia’s presence in this important market.”
“We are positioning ourselves more and more on the world tourism map. Georgia has its own place, its own brand, and its own signature. What makes me proud is that the number of visitors from India is constantly increasing, making India one of our fastest-growing and most valued markets,” he said.
“Indian travellers are not only exploring our vibrant cities but are also discovering Georgia’s pristine landscapes and national parks. Their enthusiasm for nature and culture inspires us to keep diversifying and enhancing our tourism offerings,” he further added.
To further strengthen its cultural bridge, Georgia Tourism recently launched its new brand film for the Indian market, ‘Yeh Dil Phir Jeene Laga’ conceptualised and executed by Think Strawberries. Capturing Georgia’s sweeping landscapes, rich heritage, and vibrant experiences, the film has resonated strongly with consumers and the travel trade alike.
Sharing his excitement about the campaign, Ambassador Jaoshvili described it as ‘storytelling that touches emotions’ explaining that it brings alive Georgia’s spirit in a way that connects deeply with Indian travellers seeking experiences that are both beautiful and soulful.
Adding to this, Munnmunn Marwah, Chief Operating Officer of Think Strawberries, said, “Bringing this brand film to life for the Indian market was about more than showcasing a destination — it was about telling a story that Indians could see themselves in. By weaving in an Indian touch, our aim was to capture the hearts of travellers here and position Georgia as a place where their dreams, celebrations, and adventures naturally belong.”
The recently concluded Georgia roadshows in Delhi and Mumbai, organised by the Georgian National Tourism Administration along with their India Representative, Think Strawberries, drew the participation of over 100 leading travel agents and lifestyle influencers, highlighting Georgia’s growing appeal in the Indian market and opening new opportunities for collaboration.
Expressing his delight at the success, Ambassador Jaoshvili said these roadshows were not only platforms to showcase Georgia’s beauty and diversity but also ‘bridges of collaboration,” adding that the overwhelming response reflected the trust and curiosity Indian travellers and trade partners have in Georgia.
The roadshows were strongly supported by leading Georgian stakeholders including Kazin DMC, Travel Bee LLC, Georgian Travel Group, Adjara Tour, Georgian Travel Club, Mayflower Travel & Tourism, Voyager, Georgia Adventure Club DMC, Vector, Georgian Holidays, and LLC Guide of Georgia, who came together to showcase the country’s diverse tourism offerings to the Indian market.
