At ibis, our campaigns are crafted to connect with guests on a deeper level while reinforcing our brand’s core principles of inclusivity, sustainability, and innovation. These initiatives not only enhance guest experiences but also position ibis as a vibrant, community-focused hospitality brand.
Animesh Kumar, Director of Commercials, ibis & ibis Styles India
Q. How does ibis India position (brand-wise) itself?
A. At ibis India, we are committed to being more than just a mid-scale hospitality brand. We strive to be a part of our guests’ journeys, providing them with experiences that are vibrant, modern, and memorable. Our focus is on creating value-driven stays that blend comfort, connectivity, and quality with a unique flair.
Our properties are thoughtfully designed with functionality and style in mind, catering to the needs of today’s traveller—be it a solo adventurer, a business professional, or a family. The ibis brand globally is known for consistency, and we bring that promise to India while adding a local flavor.
What truly sets us apart is our ethos of community, inclusivity, and sustainability. Every initiative we undertake—whether it’s our service offerings, dining experiences, or guest interactions—reflects our commitment to these core values. We want our guests to feel welcome, inspired, and cared for during their stay.
Q. What activities or initiatives does ibis undertake to achieve its brand objectives?
A. At ibis, our campaigns are crafted to connect with guests on a deeper level while reinforcing our brand’s core principles of inclusivity, sustainability, and innovation. These initiatives not only enhance guest experiences but also position ibis as a vibrant, community-focused hospitality brand.
One such initiative, ibis Music, highlights our dedication to supporting budding talent and creating unique experiences for our guests. Recently, ibis hosted an ibis Music event at ibis Aerocity New Delhi, featuring upcoming artist Akshath Acharya alongside renowned Bollywood singer Nikhita Gandhi.
This event brought together music lovers and travellers, reinforcing our commitment to nurturing artistic talent and offering vibrant, engaging spaces. It also positioned ibis as a lifestyle brand that blends culture with hospitality seamlessly.
Our ongoing efforts extend beyond entertainment to sustainability. On World Oceans Day, we launched campaigns that focused on reducing plastic waste, furthering our commitment to eco-conscious operations.
Initiatives like eliminating single-use plastics, introducing glass water bottles, and using renewable energy in our hotels resonate deeply with today’s eco-aware travellers. These actions aren’t just about reducing environmental impact; they enhance brand trust and showcase ibis as a responsible global citizen.
In the culinary space, our South Indian Food Festival in Pune demonstrates how we celebrate diversity and deliver localized experiences. This festival brings authentic South Indian flavors to the west, bridging cultural divides and creating memorable dining experiences for our guests.
ibis has consistently strived to enhance its connection with travellers through innovative marketing campaigns that highlight its unique value propositions. The brand’s recent campaigns showcase its ability to evolve with the changing dynamics of the hospitality industry while staying true to its core promise of quality, affordability, and memorable guest experiences.
Ibis celebrated its 50th anniversary with the ‘Go Get It’ campaign, highlighting its evolution since 1974 in making quality travel accessible.
Featuring real guest stories shot at ibis London Sutton Point, the campaign showcased ibis’s global reach of 72 million stays annually across 2,600 hotels, resonating with experience-driven travellers.
Through campaigns like these, ibis fosters meaningful connections with guests while staying true to its values. They exemplify our commitment to innovation, sustainability, and inclusivity, ensuring that ibis remains a preferred choice for modern, mindful travellers.
Q. Can you shed light on ibis India’s inventory, offerings, and business growth in 2023 and 2024?
A. In 2023, ibis & ibis Styles India demonstrated remarkable resilience and growth, posting a double digit year-on-year revenue increase. This achievement reflects our strategic adaptability and the dedication of our team in providing unparalleled guest experiences.
Looking ahead, we remain optimistic about exceeding these figures in 2024 by 15%, with growth underpinned by market responsiveness and an unwavering focus on guest satisfaction.
Our current network spans 24 hotels in 15 cities, each offering thoughtfully designed spaces that blend functionality with style. These properties cater to a diverse audience—from solo travellers to families and business professionals—ensuring comfort, convenience, and a distinct sense of place. Globally, ibis operates over 2,200 hotels in 70+ countries, underscoring our strong international presence and reputation.
In terms of operating performance, ibis India’s RevPAR and occupancy levels have witnessed substantial year-on-year improvements. While exact figures for 2024 are still being compiled, trends indicate sustained double-digit growth in average daily rates (ADR) in several key cities, including Delhi, Mumbai, and Bengaluru. This robust trajectory highlights the resilience of the hospitality sector and ibis’ ability to capitalize on favorable market conditions.
Our properties also focus on enhancing guest engagement through unique experiences, such as our curated F&B offerings, MICE facilities, and lifestyle-centric initiatives. Whether it’s a vibrant ibis Music event or a South Indian Food Festival in Pune, these experiences bring our brand values of inclusivity, creativity, and sustainability to life.
As we advance, ibis remains committed to expanding its footprint while maintaining its high standards of service. Our dedication to innovation, sustainability, and personalized guest experiences will continue to fuel our growth and define our position in the evolving hospitality landscape.
