Jet Airways to deploy Travelport’s Rich Content and Branding

Travelport will provide the same content as Jet Airways’ direct selling channels from April 2019 for online and offline agencies

Leading travel technology company Travelport and India’s second largest airline by market share Jet Airways have signed a supplier agreement partnership that will be effective from April 2019. The renewed long-term partnership enables online and offline travel agencies around the world to shop, book and manage itineraries for leisure and business travellers using the airline’s extensive network and codeshare alliances. Jet Airways currently operates flights to 66 destinations worldwide.
Effective April 2019, Jet Airways will deploy Travelport’s Rich Content and Branding. Over 270 airlines worldwide are currently using Travelport’s ‘Rich Content and Branding’ by displaying graphical content, their fares families and a full range of ancillary products. Travelport will provide the same content as Jet Airways’ direct selling channels.
Commenting on the latest development, Damian Hickey, Travelport’s Head of Air-Travel Partners, said, “Travelport’s commitment to the Indian travel market and the provision of the widest range of content has been further evidenced today with the announcement of this new mutual commitment between Jet Airways and our company beginning April 2019. Furthermore, our position in the rest of Asia, Europe, the Middle East, Africa and the Americas – where Jet Airways services the Indian diaspora, tourists and business people travelling to this amazing country – means that we are able to deliver to them a wide mix of international travellers. This is in addition to the millions of outbound and domestic Indian travellers they serve.”
Travelport has seen a rapid expansion in India and beyond in recent years following the acquisition of business from the largest online travel agencies such as MakeMyTrip, Ibibo, Yatra, EaseMyTrip and ClearTrip as well as working with the major corporate travel agencies and new entrants to the travel sector such as PayTM. Travelport has also expanded its footprint and capabilities considerably with leading hotel groups and aggregators in India such as Oberoi, Taj, Treebo and Trident.
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